Character Design, Lowbrow Art Illustration, Podcast Branding & Logo Design, Vinyl Art Toy Aesthetic, 90s Cartoon Style, Geek Culture Branding, Monster Illustration, Pop Culture Freelance Illustrator, Visual Storytelling
Inspiration for a freelance project moodboard of monsters and acid colors
"Every great monster starts with an idea on paper. For the Dad S#!t Podcast, the sketching phase was critical to capturing the hosts' specific blend of 'gritty' and 'playful.' Here, I show my digital sketchbook, focusing on expressions, composition,
6DSP Gabo Zeta lowbrowart freelance illustrator.jpg
The logo functions as a piece of street art. The dripping, organic typography doesn't just say "monster" it forms a literal soundwave, embedding the podcast's medium directly into its "monster fied" DNA. It’s branding that bites.
4DSP Gabo Zeta lowbrowart freelance illustrator.jpg
Every character, like Paco, was built with a "production-first" mindset. By developing a clean Turnaround Sheet (Front/Side/Back), I ensured the design is ready for: Vinyl Toy Sculpting: Balanced proportions for physical stability. Independent TCG
Digital lowbrow art illustration of two green monster dads with a 90s lowbrow art style for Dad Shit Podcast logo and character design, freelance commission, skate art, surf graphics.
Lowbrow Artist for Hire, Independent TCG Illustrator, Vinyl Toy Turnaround, Custom Character Design, 90s Gross-Out Aesthetic Subculture Branding, Kustom Kulture Illustration, 3D-Ready Character Sheets Streetwear Graphic Design, Art Toy Concept Artist

Dad S#!t Podcast

A podcast channel hosted by two dads who also are best friends that like for all things monsters, toys, cartoons, music, geek stuff who manage to equilibrate both worlds, I was put in the mission to develop the Logo & Character Design of this killer project.​​​​​​​

This narrative branding and character architecture project for Dad S#!t fuses a Lowbrow aesthetic with Art Toy culture to create a gritty, irreverent, and production ready visual identity. By combining "ectoplasmic" street-art-style typography with technical character design including full turnarounds for further use and development, the result is a versatile intellectual property engineered to dominate high impact niches such as independent TCGs, streetwear brands, collectible vinyl toy studios, and packaging design. More than just illustration, this is a subculture driven graphic system built to transform any brand into a cult classic.